Cherry Bomb Media

Mapping you Business on the Major Local Search Engines

By: Kenneth Jackson

On a recent trip to Seattle for the Search Marketing Expo – Advanced, I was tired wet and cold looking some sort of food Seafood restaurant near my hotel and decided to use Google Maps on my Palm Treo 750 (no I have not moved to the IPhone yet) to find it. Shortly after finding the information I wanted, I started to wonder how many Accounting Firms I could find on a local search. How many? Not many!

Well, I do own a Search firm and I am always curious so, I did a search on Accounting and Financial Planning firms in Seattle. I expected to see red markers designating firms everywhere. However, I was surprised to discover that that was not the case. Why not? Its free advertising! I also decided to glance at how many firms were listed in and my home town Amarillo, TX. Amarillo has NO shortage of accountants. Alas, the overall majority were not listed (as shown in the screenshot below).

So How Do I get my Business on the Map?

And then I thought, hey, maybe people just do not know how to add their Accounting Firm to Google Maps? If that is the case, fret no more because I am going to show you how to do just that.

While Google, Yahoo and other maps gather business information from numerous websites (Yellow Pages directories, and other sources) to populate their search results, you can easily enter your information into these online services for free. Here’s how: Continue reading “Putting Your Business on the Map - Part 1″

Technorati Tags: Best of the Web Local, Google Maps, Local.com, Microsoft Maps, Yahoo Maps

Tags: Best of the Web Local, Google Maps, Local.com, Microsoft Maps, Yahoo Maps

That’s right I am going went to the slammer, and I am being charged with –being a hero. Thank all of you for your generous donations. If you have not had time you can still donate to this worth cause at the link below!

See, I signed up for this year’s Muscular Dystrophy Association’s Lock Up.

That’s because MDA helps kids with Muscular Dystrophy get what they need to be mobile, to be active… to be kids. They also provide a wide range of services to Moms and Dads to help them better cope with the challenges of raising a special kid.

I have personally seen the good these guys do and so I am asking my friends to help.

If I can get just 32 friends to donate $25 then we can send a kid to camp this year. At MDA Camp kids get to learn all kinds of skills to help them lead more productive, normal lives…and they have a great time doing it.

So let’s do this! Make a donation today at my MDA Kenny’s Going to Jail MDA Homepage.

Technorati Tags: MDA, Muscular Dystrophy Association

Tags: MDA, Muscular Dystrophy Association

By Keran Krane

Google Reaches Out to Small Business In this ever changing hi-tech world many small businesses get left in the dust. But Google has built much of their success on reaching out to the little guy. With tools such as AdWords, AdSense, Wiki’s, and the ever-evolving slew of beta programs-Google is equipping small business owners with the tools they need to stay competitive.

I recently talked with Rod and Vanda Lancour of Support Hose Store about how they utilize Google services to increase their business. Rod and Vanda run a small, internet-based business that sells medical support hose and stockings. They have been working with Google for years to keep their website competitive- and it’s working; The Support Hose Store is consistently at the top of Google searches for their keywords. Continue reading “Survey Says: See Ya at Google”

Technorati Tags: AdSense, AdWords, Google, Keran Krane

Tags: AdSense, AdWords, Google, Keran Krane

What Ad Size is Right for Me?

Ad sizes for websites have for the most part been standardized. We’ve saved you the trouble of having to peck around for the specs: Check out our comprehensive list here (in pixels): Continue reading “Internet Ad Specifications”

Embargo 9:00 PM Pacific July 3

· Rand Fishkin, Co-Founder and CEO, SEOmoz.org

· Todd Friesen, Visible Technologies

· Michael Gray, Atlas Web Service

· Rob Kerry, Ayima Search Marketing

· Stephan Spencer, Netconcepts

◊◊◊◊Stephan Spencer, Founder and President, Netconcepts

Link Ninja Tool Google Directory mining tool

· 80/20 Rule – High value links drive the link value

· Topical Relevance .edu .gov.org more valuable

Spiders Google Directory

· Extract Sites:

o Name

o URL

o Page Rank Score

From the category pages

· Dump to database

· Mine the database for:

o Super High Page Rank

o By Category

o Top Level Domain Continue reading “SMX Advanced 2008 Show Recap - Give It Up!”

Technorati Tags: SMX Advanced 2008

Tags: SMX Advanced 2008

YouTube - Support Hose Store visits Google Channel 7 Pro News. Continue reading “Support Hose Store visits Google Channel 7 Pro News”

Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz.org

Speakers:

Brian Klais, Executive Vice President, Search, Netconcepts
Laura Lippay, Group Program Manager, Search Strategy, Yahoo
Jonah Stein, Founder, ItsTheROI
Richard Zwicky, President, Enquisite

Find the dead weight

Brian Klais, Executive Vice President, Search, Netconcepts
10 Essential Natural Search KPIs.

There’s more to search success than measuring ego term hits and rankings.

• How do we evaluate channel performance?
• What’s the missed opportunity cost?
• How do you identify pages and markets to focus on?
• How to prioritize further investment
• etc.

Continue reading “SMX Advanced 2008 Show Recap - Analytics Every SEO Needs to Know”

Stephan Spencer. Moderator

Panel:

Gab Goldenberg, SEO ROI

Todd Malicoat (StuntDubl),

Jeremy Schoemaker, Shoemoney Media Group

Jeremy Wright, B5 Media

◊◊◊Jeremy Schoemaker, Shoemoney Media Group

Jeremy Schoemaker couldn’t appear in person so he sent this video presentation. http://www.shoemoney.com/2008/06/04/buying-sites-for-seo-video/

Jeremy Wright, B5 Media

B5 Media buy’s websites for eventual revenue based on their unrealized potential.

Evaluation Metrics

· Core metrics:

o Existing traffic

o Uniqueness

o Revenue

o Feed subscribers

o Google Page Rank.

· Secondary Metrics:

o Age of the site

o Stability

o Age of the domain

o Amount of content

o Existing search engine optimization metrics

o Stability Continue reading “SMX Advanced 2008 Show Recap - Buying Sites for SEO”

Technorati Tags: SEO

Tags: SEO

Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz.org

Speakers:

Adam Audette, Founder, AudetteMedia
Hamlet Batista, President, Nemedia S.A.
Nathan Buggia, Lead PM, Live Search Webmaster Center, Microsoft
Priyank Garg, Director Product Management, Yahoo! Search, Yahoo, Inc.
Michael Gray, President, Atlas Web Service
Evan Roseman, Software Engineer, Google
Stephan Spencer, Founder and President, Netconcepts

◊◊Michael Gray (GrayWolf), President, Atlas Web Service

Do you air condition your mailbox?, Do you send page rank to your contact form?,

Many sites don’t have much page rank so why send it where it does not help?

Deciding what to sculpt out

• Do you want to rank for your privacy policy, terms of use, or contact us?
• Locations - unless you are multi location business, put your address in footer and sculpt out location pages.
• Company bios - unless you are involved in reputation management, then sculpt them out
• Sitewide footer links, advertising stats, and legal pages don’t need it. Continue reading “SMX Advanced 2008 Show Recap - BOT Herding”

  Technorati Tags: Bot Hearding, PR Sculpting, SMX Advanced 2008

  Tags: Bot Hearding, PR Sculpting, SMX Advanced 2008

Greg Boser, Moderator

Speakers:

Jay Young, Owner of Link Fish Media

Stephan Spencer, President and Founder of Netconcepts

Roger Montti, Founder of Martinibuster.com

Todd Friesen, aka Oilman and VP of Search Strategies for Range Online Media.

◊◊◊Roger Montti, Founder & Owner, MartiniBuster.com

Roger spoke about .edus being the most “white hat links”. No one gets banned for them but remember:

· Not a magic bullet

· They pass “hand checks”

· More or less free

· Not generally in bad neighborhoods

Reasons they may not be useful

· Pages might not have authoritative content

· Link Fest Pages

· No inbound links

· Non-expert pages Continue reading “SMX Advanced 2008 Show Recap - Blow Your Mind Link Building”

Technorati Tags: HighPlainsSEO.com, Link Building, SMX Advanced 2008

Tags: HighPlainsSEO.com, Link Building, SMX Advanced 2008